From Chapter 15:
Before the end of the seventeenth century, however, the signs were ceasing to have any necessary association with the trade carried on under them, and tobacconists are found with shop-signs which had no reference in any way to tobacco. For instance, to take a few examples from the late Mr. Hilton Price's lists of "Signs of Old London" from Cheapside and adjacent streets, in 1695 John Arundell, tobacconist, was at the "White Horse," Wood Street; in the same year J. Mumford, tobacconist, was at the "Faulcon," Laurence Lane; in 1699 Mr. Brutton, tobacconist, was to be found at the "Three Crowns," under the Royal Exchange; in 1702 Richard Bronas, tobacconist, was at the "Horse Shoe," Bread Street; and in 1766 Mr. Hoppie, of the "Oil Jar: Old Change, Watling Street End," advertised that he "sold a newly invented phosphorus powder for lighting pipes quickly in about half a minute. Ask for a Bottle of Thunder Powder."

Again, in Fleet Street, Mr. Townsend, tobacconist, traded in 1672 at the "Three Golden Balls," near St. Dunstan's Church; while at the end of Fetter Lane, a few years later, John Newland, tobacconist, was to be found at the "King's Head."

From Chapter 5:
Tobacco was still the symbol of good-fellowship. Winstanley, who was an enemy of what he called "this Heathenish Weed," and who thought the "folly" of smoking might never have spread so much if stringent "means of prevention" had been exercised, yet had to declare in 1660 that "Tobacco it self is by few taken now as medicinal, it is grown a good-fellow, and fallen from a Physician to a Complement. 'He's no good-fellow that's without ... burnt Pipes, Tobacco, and his Tinder-Box.'"

From Chapter 4:
It seems likely that Richard Cromwell was a smoker. In 1689, long after he had retired into private life and had ample leisure for blowing clouds, he sent to a friend a "Boxe of tobacco," which was described as "A.J. Bod (den's) ... best Virginnea." In a letter to his daughter Elizabeth, dated 21 January 1705, there is a reference to this same dealer, whom he describes as "Adam Bodden, Bacconist in George Yard, Lumber [Lombard] Street." The allusion is worth noting as a very early instance of the colloquial trick of abbreviation familiar in later days in such forms as "baccy" and "bacca" and their compounds.

From Chapter 1:
The only mention made of tobacco by Raleigh himself occurs in a testamentary note made a little while before his execution in 1618. Referring to the tobacco remaining on his ship after his last voyage, he wrote: "Sir Lewis Stukely sold all the tobacco at Plimouth of which, for the most part of it, I gave him a fift part of it, as also a role for my Lord Admirall and a role for himself ... I desire that hee may give his account for the tobacco." As showing how closely Sir Walter's name was associated with it long after his death, Dr. Brushfield quotes the following entry from the diary of the great Earl of Cork: "Sept. 1, 1641. Sent by Travers to my infirme cozen Roger Vaghan, a pott of Sir Walter Raleighes tobackoe."